Paid audit / PPC & listing restructure
Paid audit: net profit up 140% on flat traffic
US Amazon seller. Sessions moved by 2 in a month. Net profit went from $909 to $2,183 (+140%) on the same product, same price, same traffic. What changed was the conversion rate on that traffic and the ad spend efficiency behind it.
Challenge
The account was leaking on two fronts at once. Real ACoS sat at 26.95% with ad spend of $2,024 pulling in $7,512 of sales, and the listing was converting 15.25% of the sessions walking in. Margin was stuck at 12.10% and ROI at 63%. The traffic was there, but the structure behind it was burning money on the wrong placements and losing buyers on the detail page.
Our approach
- Full paid audit of the account across PPC, listing, and buyer signals - not a diagnostic call, an actual restructure
- Rebuilt campaign structure: tightened match types, added negatives, corrected placement modifiers, killed spend on non-converting targets
- Listing optimization pass on the detail page - copy, images, and conversion levers on the exact traffic already landing
- Refund and returns review to identify buyer-fit issues driving the 2.27% refund rate
- Handed back an account that spends less and converts more on day one - not a slow ramp
Results
- Net profit: $909.35 to $2,182.97 (+140%) in one month
- Real ACoS: 26.95% to 17.91% (-33.5%)
- Ad spend: $2,024.58 to $1,793.85 (-11.4%) - spent less, sold more
- Sales: $7,512.22 to $10,013.55 (+33%)
- Unit session %: 15.25% to 20.21% (+32.5% conversion rate lift on the same traffic)
- Margin: 12.10% to 21.80% (+80%)
- ROI: 63.34% to 116.74% (+84%)
- Refund rate: 2.27% to 1.93% - cleaner buyers, better fit
- Sessions: 2,308 to 2,306 - traffic literally flat. The lift came from structure, not more clicks.
Evidence
